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Combining Safety And Innovation

We are now LaneLight Traffic Technologies, Inc.!  We had been Intelligent Traffic Equipment Marketing (ITEM) for almost 20 years.  In the beginning, we were a distributor for other companies’ products, but after years of developing and designing so many of our own, it was time to align our company name with our brand.

Passionate About Safety

We care about people and believe in making the world a safer place. Distracted driving is more prevalent than ever, meaning our systems need to adapt in a way that offsets these trends. Our lighting systems impact driver awareness in a way that can change a deadly situation into something non-life threatening, or can stop this sort of situation altogether.

Our Quality Management system is ISO 9001:2015 certified by Intertek for the design, production of intelligent transportation solutions.

Intertek ISO 9001 2015 certification badge
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Design And Engineering

We love to hear about your projects! We can provide solar calculations, product placement layouts, references, as well as engineering and design guidance for your custom projects.  Integrating third-party, existing on-site, and other technologies into our systems is a big part of what we can do!


LaneLight is proud to be a part of the following associations: Institute of Transportation Engineers (ITE), International Municipal Signal Association (IMSA), ITS California (ITS CA), Greater Victoria Chamber of Commerce, Canadian Federation of Independent Business (CFIB).